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COUNTRY MARKETS INDIRECT SALES INITIATIVE
WHAT IS THE COUNTRY MARKETS INDIRECT SALES INITIATIVE?
Country Markets Ltd has been awarded just over £500,000 to explore and develop the sale of Country Markets home produced food in England through retail outlets such as community-owned and village shops, farm shops and garden centres.
The initiative is part of the Making Local Food Work Project, a national scheme funded by the BIG Lottery. The programme will see £10 million invested in local food initiatives throughout England over five years. It aims to reconnect consumers to the land by increasing access to fresh, healthy local food.
The fund is paying for Country Markets Ltd to:
- develop a toolkit and training to support producers in selling their goods into retail outlets;
- recruit Business Support Advisers who will promote the initiative at local level, supporting both producers and retailers in this new trading opportunity;
- develop promotional material and publicity to build awareness, increase the customer base of Country Markets nationally, and attract new producers to our organisation;
- launch a new website dedicated to indirect sales.
To find out more about this exciting development, please visit the Cooks of Country Markets website at www.cooksofcountrymarkets.co.uk
or the Making Local Food Work Project website at www.makinglocalfoodwork.co.uk
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 | MEET THE INDIRECT SALES TEAM
Wendy Norman is the Director
of the CML Indirect Sales Initiative;
Assistant Finance Director for CML;
a member of Abingdon Country Market
and MA for Oxfordshire.
Pat van Zyl is the Project Strand Manager
overseeing the project and bringing
to it a wealth of experience and advice.
Pat is a past Chairman of CML;
she is currently Chairman of Worcestershire
CM Society and produces for Hagley and
Black Pear Country Markets.
Jane Stammers, coming from a very
varied background with a wide range
of experience, including food, marketing,
training, product and project management
(and most recently membership of Sheffield
Country Market!) has taken up the role of
Project Manager.
Shirley Watson is the Project Administrator
and has a background in journalism and
gardening.
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| | To find out more about the Country Markets Indirect Sales Initiative, or sign up for our newsletter, email mlfw@country-markets.co.uk, or telephone Shirley Watson on 01246 261307.
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